Cultural Change, the Key Component for the Success of Digital Transformation
Digital Transformation is closely related to the transformation of organizational competencies, processes, models, and activities to fully take advantage of the emerging digital technologies and the impact they are creating in society in a prioritized and strategic way, with future as well as present shifts in mind. When we talk about digital transformation, we usually think of businesses, but it also impacts organizations and government departments who are involved in addressing societal challenges such as pollution and the aging population. A number of companies frequently use Digital Transformation in their plans for future growth. But what’s the actual meaning of Digital Transformation? Let us try and understand it.
We have become habituated to digital technology and can’t envision a life without it. But as far as the Digital Transformation of the work environment is concerned, things have still not fallen into place as they should have. The biggest challenge to digital transformation is the people themselves. Like Aaron Levie, CEO of Box said “The Last ten years of IT have been about changing the way people work. The next ten years of IT will be about transforming your business.”
Importance of digital transformation for a business organization
Digital transformation of any organization is important because it helps in expansion and faster growth of the organization, which eventually leads to greater profits. This also brings about new innovative and creative ideas and new sources of employment for the unemployed (but speaking about employment, at later point in the article we will discuss how digital transformation also raises a fear amongst employees, a fear of losing jobs, whereas that fear is totally uncalled for and we will explain why).
Digital transformation is not always about being connected to technology or social media or creating a cool website and then expecting it to work on itself, but it is about the organization which can withstand and continue to work with the constant evolving and upgrading in the world of technology, which may be difficult but not impossible when done collectively by the organization and in a preplanned way. Business leaders have to understand that it is time for them to answer some critical questions about digital transformation. Because we will soon be in a world where digital technologies will change organization structures, disrupt value chains and bring about unprecedented transformations in operational processes, models, and revenues.
Digital transformation is an ever evolving process and so there is unlikely to be a point where the transformation can be considered to be complete. But in order to keep up with this dynamic challenge, here is what organizations can do.
1) Have a separate team to setup all social activities which include posting and interaction of customers online.
2) Get to know clients (or) customers by polls.
3) Launch new products with social or technical events which may attract customers and bring more profit.
4) Improve the relation between the organization and customers, be it B2B or B2C.
5) Keep in touch with the trends and incorporate the required changes for the organization to work better.
6) Give the customers what they need instead what of what you want to give.
These steps will help an organization to grow and also make it a customer friendly unit.
The demerits of digital transformation
Every aspect has a positive and a negative side but in case of digital transformation, these are very negligible when compared to its merits.
The most important and the only disadvantage is that it raises a fear amongst the employees when work is undertaken by the machines and much work is shifted online. The fear is about losing jobs. But this fear is unfounded as employees in these situations should rise up to the challenge and ask queries and participate in the transformation. Doing so will give them an opportunity to upgrade their skills and take their value and presence in the organization to a new level.
But this sense of rising up to the challenge does not come so easily to the employees even though it sounds like a cakewalk. It has been seen that the fear generated decreases employee productivity, morale goes down and the staff is reluctant to participate in the transformation. The best way to handle this situation is to be transparent as to what areas the company is planning to automate in the upcoming days and share the benefits. The employees can then be asked about their current jobs and skills and how they can be a part of the transformation. A business leader’s role in the transformation is to identify people in the organization who are looking for more accountability and have the potential to drive change. When people raise queries even out of fear, this is a good time to look for new participants.
Hence it brings us to a conclusion that digital transformation for an organization is the best bet for an organization to move forward as it creates a number of new business opportunities and helps in collaboration of companies to make bigger profits.
It also helps small organizations in the market to transform their operations to a larger scale and on big platforms with help of internet and digitalization.